Mathew “Shigeo” Diaz, born and raised in Miami.
Creative director and videographer. Seven years ago videography was a hobby.
Now it's the work I get to make every day. Creating for other people has always
been the passion, and living off it is what gives the full creative vision room
to breathe.
I make films and storylines for the connection they create.
The numbers are nice, but they were never the point. Whether it reaches two
friends, your family or millions of people, the job stays the same. Make
something that resonates, one way or another.
The agency grew out of that, and out of the grind every small media shop
knows. The market is saturated, outreach is brutal, and making a living takes
an edge nobody else has. Mine never touches the footage. The camera stays
human. My edge is a personal assistant that runs the business side 24/7.
It handles the documents, the organizing and the outreach, and keeps finding the
right clients while I stay behind the lens. Five employees, condensed
into one portable machine.
That machine is called flor.cam. I built it for my own studio
first, then turned it into something anyone can own. It's a local-first app
that keeps the whole business on your own computer, bought once and never
rented. The back office I'd set up with you is the same desk I run every day,
and you can get it
at flor.cam.
14-day free trial · macOS (Apple Silicon) · Windows 10/11 (64‑bit) · Linux (64‑bit)
That edge changed my agency this past year, and it can change yours. Setup and
one-on-one training are quoted on request.
shigeo
@flor.rgb
off the personal roll † miami · dubai · wherever the work goes